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Michelle Thompson

Brand Design Director


Charmin, bounty & Puffs


Restaged Charmin brand identity including updated brand and Charmin Bear character development resulting in Charmin owning #1 equity assocations across key attributes

Lead Design team for Bounty's largest print promotion in brand history- Bounty Minions, exceeding launch expectations and key incremental merch among key retailers


Lead restage of Puffs brand identity & packaging transforming Puffs from commodity brand to home décor brand


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