Capabilities: Brand Strategy, Brand Logo & Overall Design Refresh including Web Design & Social Applications


Moxie Girl's mission is to build a world in which every teen & pre-teen girl can discover and confidently wear her moxie every day. The Moxie Girl team engaged BrandSpark to update their brand expression. They needed a brand design that understood and resonated with teen girls, but could also be professional and engaging to other target audiences, such as healthcare practicioners.

The result was bringing the moxie back to Moxie Girl with a bold color color palette and brand expression that mirrored teen girls and how they express themselves, especially on social media, while maintaining trust and credibility with healthcare professionals.

The Result:

"We trust BrandSpark to guide us in a direction that will strengthen our brand to a lasting one"

"Working with Michelle and BrandSpark has been an energizing, highly productive, engaging and educational process. Michelle is so action oriented and very thoughtful about the choices she makes in design, tone, language and brand direction.



                                                                                She stretches us to think beyond our comfort zone which has been beneficial. We trust Michelle and her team to guide us in a direction that will strengthen our brand to a lasting one as we scale."




Lydia Henshaw

CEO & Founder, Moxie Girl

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